Margarita Chips - Vintage Pack

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Brief:

Reviving an icon from our childhood, the Margarita Chips Vintage Pack redesign is a meticulous endeavor, paying attention to every detail while adhering to the graphic canons of the 50s and 60s. This packaging proposal was conceptualized for a special edition of Margarita potato chip packages.

The design seamlessly blends a modern aesthetic with a vintage charm, encapsulating the essence of the bygone era. Each flavor is illustrated with precision, incorporating icons and a central character that collectively breathe life into an impressive yet classic packaging concept.

Credits:

Agency: SanchoBBDO
Country: Colombia
Client: PepsiCo
Roles: Art Director, Packaging Design, Illustrator