Moxie Communications
Sustainable Development Goals (SDG)
self-promo campaign
We thought that SDGs awareness is quite low and they feel a bit abstract. Without cultural New Zealand insights they may look just like distant overseas problems. With my colleague Katie Williams, we decided to visually interpret them into a poster and wall art campaign. During the creation process visual attraction was really important along with incorporated subtle Moxie Communications branding. Framed prints were delivered to the members of parliament based on relevance to their fields. We used them as a points of discussions during conferences and they have been publicly available for free download.
Thank you :)
