This packaging is a result of a investigation about the packaging that seniors use in theirs everyday lifes and what difficulties they face about its use.
Inspired in pasta packaging existent in the market, the SPAGHETTI package made with a printed polypropylene film, presents to the user a new easy opening, using less effort to open it.
At the top of the package there's a red mark and a strip, the red mark defines the way of opening and the strip limits the portion of pasta to use.
Not only the bottom of the package is sealed in a hot sealing machine, but also on the right and left side on top, between the right and left side will be used a soft glue to make the opening even easier.
The layout was made with especial attention about the fonts, size of them and colors used to capture the consumer attention, because of the ageing people start to have more and more difficulties, as reading or using their force.
Inspired in pasta packaging existent in the market, the SPAGHETTI package made with a printed polypropylene film, presents to the user a new easy opening, using less effort to open it.
At the top of the package there's a red mark and a strip, the red mark defines the way of opening and the strip limits the portion of pasta to use.
Not only the bottom of the package is sealed in a hot sealing machine, but also on the right and left side on top, between the right and left side will be used a soft glue to make the opening even easier.
The layout was made with especial attention about the fonts, size of them and colors used to capture the consumer attention, because of the ageing people start to have more and more difficulties, as reading or using their force.
