GUIDE
Tarun Deep Girdher
THIS PROJECT was an attempt at using Graphic Design to help solve health problems faced by poor, urban women living in slums. After some groundwork, I came up with a brief that was to create graphic design interventions in the system of Iron supplementation programmes initiated by the Government to improve efficacy and prevent hazards.
My solution addressed basic issues like low awareness of Anaemia, not knowing Anaemia by its name and insufficient information on proper consumption of the tablets. This specific intervention was particularly chosen from the diagram below due to the nature of its feasibility.
THIS PROJECT was an attempt at using Graphic Design to help solve health problems faced by poor, urban women living in slums. After some groundwork, I came up with a brief that was to create graphic design interventions in the system of Iron supplementation programmes initiated by the Government to improve efficacy and prevent hazards.
My solution addressed basic issues like low awareness of Anaemia, not knowing Anaemia by its name and insufficient information on proper consumption of the tablets. This specific intervention was particularly chosen from the diagram below due to the nature of its feasibility.
This project is significant neither from an artistic or aesthetic point of view, rather it is an understanding of how rural audiences, who eventually become the urban slumdweller's perceive images and signs, the value they place on costume and posture. It also takes into account the cost factor of such an endeavour, delivering one complete prototype in the proposed solution.
The final selected intervention of the ones mentioned above was to intervene from the home, or have her carry some material on her person.
The prototype kit that I developed would be provided by NGOs or Government IFA programmes and is low cost (printed in one colour). This prototype is written in English, but can be translated into colloquial language or dialect of the region that it targets. Even the diagrams allow for modification, with the woman in the diagram being replaced with another wearing the costume of that region.
The kit consists of:
a. A purse that houses the material
b. A blister pack of 30 tablets that can collapsed and folded down the middle
c. An accordion booklet with information
d. Square stickers that serve as reminders
d. Square stickers that serve as reminders
