About Brand
Have you ever imagined having a single dish that completes your table with both flavour and delight in just a few minutes under heat? After such consideration, Kurly created its own HMR brand. Chefs at Kurly have exclusive and diverse experiences in creating and serving both healthy and delicious meals from all over the world. If you are looking for convenient yet gourmet meals from various cultures, choose Kurly. Order from Market Kurly today and enjoy an unforgettable dining experience tomorrow.
TASK
Create illustration series that shows customers a wide range of HMR products. Since the menu is flexible, there should be a ready-to-market version of new product. In other words, the design system has to be easy to applicate in a short time.
SOLUTION
8 pieces of illustration represent the each category of food. While each of these categories has its own characteristics, they are flexible enough to cope with the sudden addition of new products. One illustration can be used for many different products, because empty plates can hold any dishes! Also, empty plates stir up people’s imagination.
- Western table -
- ORIENTAL table -
- Sauce & Salad-
Illustration / Design by Moonjung Cha
Copyright (C) KURLY All rights reserved.
All pictures cannot be copied without permission.
Thank you for watching :)
