"Icare" is a project as part of an advanced UX course. The concept involves making an electric vehicle available to a community such as a village or residential neighbourhood. The objective of the exercise was therefore to think about the visual identity of the interface.

The logo I created is the synthesis between the loading bar of any device and the evolution towards a more ecological life.

Carrie ("Care-e") is the mascot of Icare. The concept I proposed is to consider the sharing car as a tamagoshi: you have to wash, load (“feed”), take care of Carrie. I did want to think about the gamification of the project.