The Croatian Psoriasis Association has asked for a campaign that will increase awareness about the everyday challenges of people with psoriasis. The main challenge was the fact that psoriasis patients are not accepted by society, so the goal was to increase the awareness of the environment how we are all made equal.

Nobody can jump out of their own skin. We have all learned to live with it and developed our personality that makes us human, regardless of our skin. When people look at psoriasis, they tend to give it too much importance so they can’t see what’s really important, they can’t see the person and his role in society. The campaign invites everyone to focus on what’s relevant and start a circle of support for psoriasis patients including: the public, patients and institutions.