Print, Digital and Social Media Campaign.
TARGET AUDIENCE: Men and women, from ages 20-30 who are environmentally aware and prefer organic and natural products.
INSIGHT: People trust products that are labeled as organic and are transparent about what they are made from.
Print Ads:
The print ads are based on highlighting the natural ingredients of Burt’s Bees soaps by showing texture, vividness, and purity.
The user can chose between any of the four categories and complete them all in one day. Once the user has picked a category he/she has to follow the instructions in order to complete the task and get the points. The last step is to upload a picture from your computer or your phone into the microsite or app to track your progress and lead in the leaderboard.
