Flagler College’s Office of Institutional Advancement has launched a mass direct mail project to elicit funds from potential donors across the school’s wide community. Targeted groups include alumni, staff and families of current students. The goal of this campaign is to add to the Flagler Fund which provides scholarships and other benefits to those attending the school. Included in the mailing is a letter from Flagler College president, Dr. Joyner. This letter greets the recipients and educates them of the purpose of the fundraising drive. Also included in the mail campaign is a sticker to motivate people to contribute while promoting brand loyalty for the school. Additionally, an infographic is enclosed to provide further information on this fundraising campaign.