Visual Design & Digital transformation for Yotel
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Goals & Output:
- Create a cross platform responsive design (mobile / tablet / desktop)
- Consolidate sites into one with new architecture
- Deliver on brand promise: World class interactive brand experience.
- Increase levels of self services through optimized booking engine
- Create scalable design that allows for additional hotels to be added in the future.
- Increase engagement through use of content (video and imagery)
- Increase engagement through use of content (video and imagery)
- Support promotions and commerce
- Integrate social and blog channels
- Support multiple languages (inc. nonalphabetic scripts)
- Create UI look and feel guide / toolkit
