Project Brief: develop a fictional event concept based on a song title and its lyrics. Then, create cohesive branding and advertisement for the event.
Solution: Upside Down is a corporate retreat and team-building camp based on the song "Upside Down" by Jack Johnson. The aim of this weekend getaway is to foster the development of cohesive relationships within a team and to turn their normal workplace dynamics upside down.
Poster Advertisement
Invitation Package
Event Kit
