NBC – The Cape
NBC's new action hero television series, The Cape, didn't last very long but the advertising was fun and looked nice. To promote the season premiere, 30 different statues around New York City were outfitted with "historical marker" plaques featuring American heroes like George Washington, Abraham Lincoln and Harriet Tubman. Street teams positioned at different locations passed out branded maps (below) to all the statues around town. Each plaque had a customized QR code on it that allowed viewers to see an exclusive clip from The Cape and a chance to win in the Hero-A-Day Giveaway.
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