For the word "chopsticks," I wanted to convey the clumsy movement one goes through in learning how to use a pair. The rhythmic motion also portrays the bouncy piano piece "Chopsticks." Red was used because of its significance in the Chinese culture.
When turned upside down and back around, this juicy ambigram showcases the same word. See for yourself.
In this model, I tried to depict the process of graphic design. There are different ways to culminate ideas, but one of them is using a matrix structure and mind mapping.
1) Define: form guidelines or an exposition and figure out the goal
2) Gather Information: station points and answers within the grid
3) Ideate: connect those points in multiple ways
4) Eliminate: remove drafts, synthesize final ideas, here in the form of blobs, and work toward the final approach
5) Realize: clearly communicate to express the solution, the final draft.

This design process is in no way strict and linear. It is multidi-mensional as it finds ways to overlap and occasionally break the grid and “release the child within.” This dynamic, free-flow-ing graph expresses the creative juices, our “play instinct,” which develop as we come to rest to our story’s denouement.
Typographic Play
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Typographic Play

Even without additional graphics, words can portray more meaning through the use of different placement and handling.

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