We've been invited by our folks at W/McCann to illustrate a new campaign showing the life of people who were relevant throughout history. The aim is to reinforce the importance of a university degree and how it can make a difference in one's trajectory.
This is another campaign for Estácio University we've had the pleasure of collaborating. This time we used the etching technique to bring to life the stories of Marie Curie and Martin Luther King Jr with a very high level of detail,
and the final results can be seen here.
Creative Director: Paulo Botelho
Producers: Marcio Botelho
Illustration: Renan Motta Lima
Illustration: Renan Motta Lima
Post Production: Paulo Botelho
3D Illustration (college degree): Matheus Sant'anna
3D Illustration (college degree): Matheus Sant'anna
Thank you for watching!
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