After 18+ years working in the fashion industry, leading the accessories direction for brands like Scanlan & Theodore and Mimco, it was time for Melbourne designer, Petrina Hare to follow her own unique design journey. Recognising a gap in the Australian market for high-end fashion sensibility, wearability and longevity at an affordable price, Hare saw an opportunity for stylish, Italian crafted womens footwear, and the Phare (‘fair’) brand was born. Sometimes taking over 40 hours of manufacturing time, each pair of Phare shoes is expertly hand-crafted by 5th generation shoemakers based outside of Florence, from ethically and locally sourced materials to reduce the brands carbon footprint. For the Phare identity, a combination of Petrina’s initial (P) and surname (Hare), we sought to create a premium, slightly whimsical design aesthetic, that captured the handcrafted, artisanal brand ethos.
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