Packet Boss is a private, global network as a service platform that delivers instant, scalable, and secure connectivity between any two or more points on their network.

A subsidiary of a prior employer of mine, I was tasked with designing a brand identity and B2B website. The logomark communicates the core function of Packet Boss, which is to compress raw binary files into a data packet which is then sent over their network. As the creative lead, I designed a colorful, humanistic identity which opposes similar platforms that opt for a cold and highly technical look which can scare away potential, not so tech-savvy clients.