This project is done for my marketing module for semester 4. I had to come up with a menu for my chosen cafe. I also had to come up with a plus point which would make my cafe more unique than the rest. 

I chose a waffle cafe as my target audience is young people aged between 18-23. Young people like me love to go to cafes with nice aesthetics but sometimes, the price could be an issue for us.

As a solution, I came up with student discount which would make my cafe a perfect choice for students.