So, what is wiloft.co?
wiloft.co is an accommodation website, dedicated to students studying abroad and overseas. The design pitch was to create something home-y, simple and sleek, that has sense of warmth and reminding them of that someplace you loved to go.
Based on that pitch, I decided to arrange the moodboards carefully so that it may incorporates some--or all, of the experience listed above.
The moodboards were delivered with several posters and branding essence that I want to show. For the "professional" moodboard, corporate branding is needed. The color palette, along with the words written below the theme were meant to further deepen it's meanings and made it easier to find relevancy for quotations, hashtags, or in search for a befitting theme similar to the ones I have made.
Design references refers a lot to other accommodation websites, but more particularly those who has ties to Korea, to make the "Korea-ish" feeling a little more pictured well. The logo(s) I chose were those that has both logography and iconography combined, because wiloft has a short length and unique altogether, making the combination the perfect to-go for this branding. Design references were also derived from Korea, in which almost all of those has these doff background with reverse vignettes, cheerful colors and overall a pretty colorful, young theme.
The design pitch is written with the "korea-ish" and "friendly" moodboard, so I decided to choose color palette which are warm and pastel, so that it evokes a calmful mood. Also, each of the design has a story and origin of what goes behind each of it.
The process of creating application icon was referring to the previous design pitch, which was the first one. The design, the story and the whole palette remains somewhat similar, so that brand continuity and consistency is apparent throughout the whole wiloft.co and all of it's subsidiary elements.
The process of making wiloft.co website undertakes a lot of major changes on the design, particularly from the ergonomical and UI/UX side. Whilst the overall design remained the same, the functionality and the human-computer interaction were certainly of the upmost attention here. So, the website has to works fast, straightforward, and delivers all substance--so some of the unnecessary designs were cut off.
be sure to check https://wiloft.co/ too, and once again, thank you for viewing!
