This project was with Beauty Affairs, a beauty and skin care focused company, to push and hone their brand vision. I had the opportunity to help develop various prototypes for possible brand directions and to help the brand achieve clarity for consistency in brand. 

Below you will see the three prototypes used in this exercise. Followed by an elegant solution utilizing minimal designs and a very clean look.  

After our initial round of prototypes.  The spicy peach design was dropped in favor of a minimal, refined, and classic look. We took this inspiration and added femininity and subtle graphics to it which can be seen below.  

Finally, after I received the feedback, there was further interest in cutting down the graphics in favor of more minimalism.  So the colors were changed for lighter tints and kept the dark colors exclusively for the space graphic design that would appear.