The Łowicz brand is one of the most important Polish food brands. Meat sauces with the addition of pieces of meat are another product of the company that makes it even easier for consumers to prepare a ready dish.

The key in this product line was to distinguish the sauces line containing pieces of meat from other meat sauces already present in the Łowicz brand product portfolio.

It was important for us to signal to the customer standing in front of the shelf that these special Łowicz sauces contain pieces of meat, hence the choice of "bloody" red as the leading color of the line.