Absolut is famous for its long history of iconic advertising, and its artistic partnerships with some of the most daring creatives of the last four decades. The Absolut Creative Competition is a new initiative established to help find the next generation of bold artistic voices from across the world. Creatives are challenged to share their vision of a better tomorrow through an artwork that brings to life one of Absolut’s five brand beliefs. The global winner will have their work displayed on a globally iconic OOH site (i.e. Piccadilly Circus), receive a €20 000 cash price, and be invited to the global announcement event in May 2019.