shetland islands
place branding for the scenic archipelago in northern scotland
The concept was for the branding to be kept simple and minimal, with colours that were taken from the idyllic landscape itself. The colour palette consists of blues and greens found in the landscape, with bright oranges and yellows found in the Puffin’s beak, a bird commonly seen in the isles; this contrast also represents the dichotomy that surrounds the islands of Shetland. Although the colours and the fonts used are very organic, there’s some contrast with the vector-based brand artwork that brings a contemporary touch to the brand.
