Tristin White's profile

Around Square Rebrand

I wanted to keep the letterhead simple, but bold enough that it would stick out in someones memory. I used repetition of the symbols in the logo to keep the eyes interested in the page. I also made sure to keep the opacity down on the symbols to give emphasis to the text that would be displayed in front of the symbols. The logo was added to the top right to make it easy to read. I also added the contact information to the left side of the page. 

I wanted to keep the letterhead simple, but bold enough that it would stick out in someones memory. I used repetition of the symbols in the logo to keep the eyes interested in the page. I also made sure to keep the opacity down on the symbols to give emphasis to the text that would be displayed in front of the symbols. The logo was added to the top right to make it easy to read. I also added the contact information to the left side of the page. 

The front of the business card is big and bold to draw the viewers eyes to the most important information. I kept the repetition of the symbols in the logo to add contrast between the background and the foreground. The elements are kept consistent with the letterhead. 

The back of the business card had emphasis placed on the alignment and proximity to make it easy on the eyes. The QR code was placed to the left of center, then the contact information was added to the right of center. All contact information is placed to the right so that the eyes flow from the QR code. 

The envelope keeps the same design as the letterhead with the repetition of the symbols. The grouping of the logo and the address was created to give emphasis to where the mail is from. The white space at the bottom right is to give the mailing company a place to print any information that is needed. I did this so that the company would not have any issues using this design. 

Social media is a very big tool for companies in today's world. So I sized the logo to the correct size for use on Twitter. I decided to go with the logo so that it would be easily recognizable by and customers that would want to find their profile. 
The reason that I used this picture for the Twitter cover photo is because it shows the consumers what the brand is about. Around Square places a big emphasis on creativity and I wanted that to show through on their profile. I kept the color in this photo to add a splash of color to their profile. 
I decided that continuity between all social media accounts would be best. This would make it very simple and easy for consumers to access and find Around Square's profile. I resized their logo to correct size for Facebook. 
If I was going to keep the same continuity for their profile pictures then I had to do the same for the cover photos. This is why I decided to resize the cover photo for Facebook. It would still add that splash of color to the page and show the consumer that they are a creative brand. 
Around Square Rebrand
Published:

Around Square Rebrand

Published:

Creative Fields