This new chapter in ICE Malta's brand identity shows the fun-loving spirit of the school and its commitment to ICT learning. It taps deeply into the authentic character of ICE Malta’s core values and brand purpose and continues to celebrate the success achieved by students from all walks of life, from all industries
Visual Identity
The visual identity and language help established a unified brand across multiple touch points. The brand is led by illustrative elements which add charm, energy and personality. The hexagon and crowned figure are carried throughout the brand system.
Color
The color palette chosen for the ICE Malta brand was very important, it needed to signify strength, warmth and approachability. Its powerful coral gradient superimposed on royal blue gives visual importance and a differentiating factor in the education-tech space.
The logo mark was inspired by what ICE Malta stands for, students are at the core of the brands ethos, and the best way to exemplify that is to have that symbolized in the brand. The word mark for ICE embodies the student perfectly, as the IC represent the student, and the E represents a crown.
Results & Conclusion
The brand hierarchy continues to strengthen its system by building on the foundations set. The brand now has a story point which helps maintain cohesiveness across any future growth and sub-brands
