Big Bazaar Kitchen Stock Exchange Big Bazaar wanted to create an Online 2 Offline property that's focused on the kitchen essentials. So we created the Kitchen Stock Exchange - an integrated idea that required people to vote for their favourite product online, bring the price down and then pick it up from the store. This communication was an entire digital activity, complete with films, social media boost and real time price drop.
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Case Study: Big Bazaar Kitchen Stock Exchange
Big Bazaar Midnight Sale: Big Bazaar wanted to reach out to the younger audience and create affinity for Big Bazaar. So we created the Midnight Sale. An Online 2 Offline sale that has unbelievable offers on everything. From clothes, to electronics, to groceries. And involves them at a time they are up and the most receptive.
Big Bazaar Midnight Sale
Mahindra 4-Wheelers
#GoHomeThisDiwali: Mahindra wanted to create topical conversation during Diwali. It's common for people to take off on a holiday during Diwali time. And we decided to create a communication about the same. Through a digital film, we asked people to not take a road trip, but instead #GoHomeThisDiwali, since Diwali is meant to be celebrated with our dear ones. It was bold of Mahindra, a car company to advise people against road trips, but they believed in the communication and it also paid off!
#GoHomeThisDiwali: Mahindra wanted to create topical conversation during Diwali. It's common for people to take off on a holiday during Diwali time. And we decided to create a communication about the same. Through a digital film, we asked people to not take a road trip, but instead #GoHomeThisDiwali, since Diwali is meant to be celebrated with our dear ones. It was bold of Mahindra, a car company to advise people against road trips, but they believed in the communication and it also paid off!
Mahindra 4-Wheelers - #GoHomeThisDiwali
Mahindra 4-Wheelers
#OneBagfulEach: To stay in the conversation during the new years, we looked at the common practice of a road tripper - littering. Through a digital film, we urged people to live responsible and carry #OneBagful of litter from whichever place they visit in India and dispose it off well. A small effort that can go a long way in keeping our country beautiful.
#OneBagfulEach: To stay in the conversation during the new years, we looked at the common practice of a road tripper - littering. Through a digital film, we urged people to live responsible and carry #OneBagful of litter from whichever place they visit in India and dispose it off well. A small effort that can go a long way in keeping our country beautiful.
Mahindra 4-Wheelers New Year - #OneBagfulEach
Mahindra XUV 300
#SetTheRoadsOnFire - The First Ever Music Video By Mahindra Auto!
When Mahindra launched the XUV 300, they wanted to create a huge buzz on digital. So we created a music video with Baadshah teaming up with Sonal Devraj, a popular lifestyle influencer. The video worked as a great piece of content and gave the XUV 300 launch a much desired boost.
#SetTheRoadsOnFire - The First Ever Music Video By Mahindra Auto!
When Mahindra launched the XUV 300, they wanted to create a huge buzz on digital. So we created a music video with Baadshah teaming up with Sonal Devraj, a popular lifestyle influencer. The video worked as a great piece of content and gave the XUV 300 launch a much desired boost.
The First Ever Music Video by Mahindra Auto! For the XUV 300 - Baadshah feat. Sonal Devraj
The music video launch was followed by a multi-platform promotion. From teasers, to video promotion to even tweets & insta posts from Badshah and Sonal Devraj.
The music video launch was followed by a multi-platform promotion. From teasers, to video promotion to even tweets & insta posts from Badshah and Sonal Devraj.
Vistara Airlines
#HappyChildrensDay: For kids flying solo, Vistara Airlines takes complete care of them. From boarding, to alighting. They call this program 'Vistara YoungStar where the airline ensures your child is in safe hands. We created a film for it and launched it on Children's Day. This was followed by lot of engagement on social media.
#HappyChildrensDay: For kids flying solo, Vistara Airlines takes complete care of them. From boarding, to alighting. They call this program 'Vistara YoungStar where the airline ensures your child is in safe hands. We created a film for it and launched it on Children's Day. This was followed by lot of engagement on social media.
Vistara Young Stars - Children's Day
The film promotion was accompanied by a native push and engagement activities like, asking people to share their kid's unique questions to win free tickets.
Vistara Airlines
#VistaraLove: We found out that people who had flown Vistara had some really nice things to say about the staff. From flight crew, to inflight services, to ground staff. So we repurposed the tweets and turned them into #VistaraLove content and put it back on social media. It was not only endearing to watch, but also hugely gratifying for the staff.
P. S: We made the videos using the real Vistara staff!
#VistaraLove: We found out that people who had flown Vistara had some really nice things to say about the staff. From flight crew, to inflight services, to ground staff. So we repurposed the tweets and turned them into #VistaraLove content and put it back on social media. It was not only endearing to watch, but also hugely gratifying for the staff.
P. S: We made the videos using the real Vistara staff!
#VistaraLove - Flight crew
#VistaraLove - Ground Staff
#VistaraLove - Inflight Services
Yes Bank
#YesToYoga: Yes Bank wanted to create topical conversation on International Yoga Day. So we looked at the common mistakes people commit while doing banking / financial transactions and connected them with yoga aasanas. We urged people to stop doing Yoga with their finances and consult experts at Yes Bank for any financial advice.
#YesToYoga: Yes Bank wanted to create topical conversation on International Yoga Day. So we looked at the common mistakes people commit while doing banking / financial transactions and connected them with yoga aasanas. We urged people to stop doing Yoga with their finances and consult experts at Yes Bank for any financial advice.
Reliance General Insurance
#InsuranceKaNayaApproach: Reliance General Insurance created an app that offers to carry out every insurance task. From documentation to policy renewal. And since you could do it all by yourself, it was called the Selfi App. We launched this app online through a few films that highlighted each task and offered a convenient solution. These were followed by big burst on social media.
#InsuranceKaNayaApproach: Reliance General Insurance created an app that offers to carry out every insurance task. From documentation to policy renewal. And since you could do it all by yourself, it was called the Selfi App. We launched this app online through a few films that highlighted each task and offered a convenient solution. These were followed by big burst on social media.
Reliance Selfi App - Theatre
Reliance Selfi App - Changing Room
Reliance Selfi App - Cafe
Using different Facebook formats, we created interesting teasers to kick off the campaign.
Using different Facebook formats, we created interesting teasers to kick off the campaign.
Reliance General Insurance
#GoodOverEvil: To stay in conversation during Dassera, Reliance General Insurance wanted to focus on motor insurance. We created a 'Raavana' of evil thoughts that appear in mind and advise against insurance. But good sense wins over and the person chooses Reliance Motor Insurance.
#GoodOverEvil: To stay in conversation during Dassera, Reliance General Insurance wanted to focus on motor insurance. We created a 'Raavana' of evil thoughts that appear in mind and advise against insurance. But good sense wins over and the person chooses Reliance Motor Insurance.
Reliance Motor Insurance - Dassera #GoodOverEvil
MSD Pharma
#OnlyMomCan: MSD Pharma wanted to create communication for their vaccine for cervical cancer. Since it's meant only for young girls, we decided to educate the moms about it. The entire communication we created was under #OnlyMomCan. A message that told moms that no one is as close to their daughters, so only they can protect them. We launched it with a film that makes moms aware that cervical cancer is real and fatal.
#OnlyMomCan: MSD Pharma wanted to create communication for their vaccine for cervical cancer. Since it's meant only for young girls, we decided to educate the moms about it. The entire communication we created was under #OnlyMomCan. A message that told moms that no one is as close to their daughters, so only they can protect them. We launched it with a film that makes moms aware that cervical cancer is real and fatal.
