For my BA project, I worked on Singapore's cultural visual identity with 'Seeing Singapore' as the title. As Singapore does not have a clear cultural visual identity, this project introduces common visual identity in Singapore’s culture through visuals that only Singaporeans can relate to in the approach of storytelling. Souvenirs with visuals pertaining to the heartlands were created to celebrate Singapore's cultural identity.
 
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Signs are created to depict Singapore's unique bilingual danger sign.  They are made into smaller size for practical use. To make them more fun, words on both sides contrast with each other.