EasyBike
Market research
This market study was conducted in French, but let me tell you about it.
Background
Easybike needed an overview of the classic and electric bike market in France. This study was divided into three parts: contextual analysis of the bicycle market in France, analysis of the three brands of the Easybike group and recommendations for each of them.
Skills required
This project required skills such as: data synthesis, semantic analysis, brand identity, research.
Brands: Easybike, Solex, Matra
Agency : W&cie
TGI Kantar Media
