Volkswagen - Brand Pitch | Socially Led Integrated Campaign
A brand pitch campaign for Volkswagen GCC that I Art Directed and partially conceptualized with the team at DDB Dubai. The work enabled the agency to get to the last 2, post which then they had to deliver to a new brief but that was post my freelance stint at the agency. The campaign was built under the agency's creative proposition "More for the smart few".
The pitch was concentrated around 3 car models, namely the Golf series, The Teramont and the upcoming T-Roc.
Note: All images used are from stock sites and possibly from other car company assets and have not been used for commercial purposes beyond presenting concepts for the pitch.
