Weave - Branding and communication
Branding and communication for Weave, a charity helping women from Manila to gain visibility for their craft in Singapore and France.
Weave lifestyle and fashion products are made from recycled materials by a team of super-women in the slums of Manila, Philippines.
Weave addresses both social and environmental aspects using discarded packaging rolls from factories.
This sustainable project empowers the women in two ways: It enables them to showcase their skills with their creations and gives them an income to support their families.
All profits are redistributed to the talented artists and their families.
Weave addresses both social and environmental aspects using discarded packaging rolls from factories.
This sustainable project empowers the women in two ways: It enables them to showcase their skills with their creations and gives them an income to support their families.
All profits are redistributed to the talented artists and their families.
An original idea from Jennifer Zheng, marketing and strategy by Camille Bayet, marketing and event planning by Sophie Bailly, design by Leslie Guidez, pictures by Camille Bayet and Leslie Guidez. Singapore, 2019.
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