Seasonal Packaging Assignment.
This work is the packaging in the season of Thanksgiving and Christmas. Selling Sweets and small games inside the packaging.
Target audience is children who is age 12 years old and below. So most of the illustration using is in doodle style which can attract children easily. Logo is named as KAWAII means cute in Japanese and the reason of this name is that our target audiences, children, is all cute and adorable.
The reason on taking this 2 season for my project is because of Malaysian always celebrate Christmas and forgot about Thanksgiving. I hope to bring out this season to Malaysian so they will appreciate people around them and give thanks.
This is the Logo Development
Logo Finalized
Doodle design for outer packaging. In black and white form is to let the children explore their creativity in coloring.
Final Packaging design
Outer Packaging
Inner Packaging with 2 different season representative and a door effect before the representative to surprise target audiences. And Origami paper will slot in to inner packaging for children to enjoy the packaging. The instruction was just behind the packaging.
Thank you!
