Minim is a dental clinic that exclusively offers invisible orthodontic treatments. They are committed to a minimalĀ philosophy, offering affordable prices, close treatment and specialized technology.
With branding and brand experience we wanted to create an image that conveyed a professionalĀ and high technology look, but at the same time move away from other traditional dental clinics with a futuristic and aseptic aesthetic, and conversely evoke a feeling of warmth and closeness.āāāāāāā
We achieve this by selecting a corporate color reminiscent of the natural tones of the skin or gums, always combining large white spaces and neutral tones, with a very clean aesthetic, which fit very well with its minimalist philosophy. At the same time the logo plays with the idea of āinvisibilityā creating an optical effect by hiding some parts of the letters but still being readable.
Following this aesthetic we designed a large number of stationery and advertising media. As well as the main website of the clinic whose function is to transmit the values of the brand, publicize the products it offers, and serve as a reservation and client management platform.
