Shake Reality is a virtual reality milkshake bar based in the Netherlands. I was responsible for with coming up logo and a brand for the company.

Once complete this was then built upon to develop such things as the website, menu, flyers & window posters etc.

The logo was based on the idea of ‘Polygon modelling’ a common technique used in 3D modelling seen inside VR worlds. This idea was used to build up the café style element of the business. The polygons where further simplified to triangles and I settled on the milkshake shape.

A popular effect in basic polygon modelling is when a model is to vanish or disappear: due to interaction in the game it often disintegrates or explodes into its most basic elements (triangles). I added this to the logo along with a complementary colour scheme based around Orange due to the strong cultural ties.