Dream Tomorrow Today was The DoSeum's first wholly-original exhibition. Its focus was on encouraging young visitors to envision and build the city of the future with their own hands through innovative interactive exhibits and displays.
The brandmark takes on the form of a forward-leaning hourglass to represent the passage of time and to give the mark forward energy. The city of the future and children's hand that builds it are both represented as sand in the hourglass—the children's actions lead directly to the city of tomorrow.
Brandmark by Christopher C. Castillo.
Logotype by Jonathan Hill.
Art direction by Genaro Solis-Rivero.
Work done for Genaro Design.
