SAMSUNG
BREATHE EASY
THE PROJECT:
Create print campaign to promote Samsung air conditioners new feature Smart Inverter. Smart inverter allows the air in your home to be filtered and destroys harmful pathogens as well as allergens while new fresher air is produced.
THE CONCEPT:
BREATHE EASY WITH SAMSUNG SMART INVERTER.
The target market that we were dealing with had a huge amount of air pollution in the region. So much so that opening windows in the home only contaminated your home further. We wanted to created visuals that depicted your home being fresher and easier to breathe than the environment outside. With Smart Inverter you could bring in true fresh air like never before.
| PRINT | The visuals showed a mountain landscape with clear and bright colors, accompanied by a worry free and happy new mother and her child.
BREATHE EASY
THE PROJECT:
Create print campaign to promote Samsung air conditioners new feature Smart Inverter. Smart inverter allows the air in your home to be filtered and destroys harmful pathogens as well as allergens while new fresher air is produced.
THE CONCEPT:
BREATHE EASY WITH SAMSUNG SMART INVERTER.
The target market that we were dealing with had a huge amount of air pollution in the region. So much so that opening windows in the home only contaminated your home further. We wanted to created visuals that depicted your home being fresher and easier to breathe than the environment outside. With Smart Inverter you could bring in true fresh air like never before.
| PRINT | The visuals showed a mountain landscape with clear and bright colors, accompanied by a worry free and happy new mother and her child.
