On 2011, Chilean Minister of Culture commissioned us to design the identity for the event that celebrates Chilean Music Day: a 9 hour-long free concert featuring about 50 acts on stages and an audience of tens of thousands of people.

Under the motto I like Chilean music (unbearably influenced by Facebook phenomenon), the challenge was on including in this concept many different ways to express appreciation and love towards music (as a performer or as a listener) in a joyous, happy way.

This design project included brand mark, posters, flyers, road and public transport advertisements, as well as stages artworks and banners for the audience.