XSOCIAL: MEDIA LAB
WHAT?
Corporate brand proposal for a digital marketing agency from Hermosillo city.
HOW?
First of all, starting out from the premise that describes the value XSOCIAL provides to their clients: "Tailored digital content at the grasp of anyone." The surname by choice for the agency became MEDIA LAB. Then, a visual language was developed: a color palette that intents to portray a digital, energetic and professional brand, alongside a typography whose goal is to trigger a strong visual impact while keeping a professional and fun hue.
WHY?
We refer to the concept of a lab because, like the work it delivers, the results that XSOCIAL creates are tailored to each one of their clients' needs. That's why an abstraction of a letter "x" combined with an erlenmeyer flask with two pixels (as bubbles) was defined as the representing icon for the agency.
2019
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