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Rocket بكسلها | Guerrilla Campaign

Forat Sami
•
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
The original chocolate packaging
Rocket chocolate is conisdered to be rarely found in supermarkets despite of it being very famous in the eighties and nineties, with almost no ads in the past two decades.
NOSTALGIA became the core concept of the campain. Taking the target group on a trip down the nostalgic road of the 80s and 90s 
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
                                              #11b9f8                             #e3182b                            #fef9a5

                           Blue & red referring to the packaging and yellow refering to something that is old/vintage
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
Initial approach
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
 
famous quotes from movies, more specifically quotes that would describe the chocolate. 
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
VHS with the quotes as a part of the street art campaign
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
Final Approach
 
A nostalgic trip with egyptian singers and the their famous songs in the 80s and 90s -the 8-bit era for many- thus using pixel art for the designs of the advertising campaign.
 
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
                                                                    8-bit version of Rocket boy
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
 a set of 4 rockets were designed to be used as an abstract representation of the chocolate line
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
Hossam Hosni حسام حسني 
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
Hesham Abbas هشام عباس 
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
Hameed El Shaa'ery حميد الشاعري
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
 Ali Hemeeda علي حميده
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
Hakim حكيم
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
ONLINE VERSION
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
The singer accompanied with part of the lyrics from one of his famous songs
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
The singers dressed the same as the in the video clip of the chosen song
STREET ART
Wheatpaste posters of  the rockets, Rocket boy, singers with their song quotes, 8-bit instagram icons with the hashtag of the campaign
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
rocket 8 bit pixels singers songs nostalgia 80s eighties nineties guerrilla campaign egypt 8-bit
Rocket بكسلها | Guerrilla Campaign
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Forat Sami's profile
Berlin, Germany

Rocket بكسلها | Guerrilla Campaign

A guerrilla street art campaign to revive Rocket, an Egyptian chocolate that's been around since the late 70s | Bachelor's Project 2013

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives