Brief: To create a press campaign for the business newspaper The Economic Times, highlighting its importance.
The Concept: 'Business is a lot more than what meets the eye' is the core idea that has been depicted in this series of press ads for The Economic Times. The visuals with double innuendos along with the tagline "Makes You Think" talk about how the newspaper helps you see varied perspectives so that you gain a better understanding of business and exhibit a better conviction.
The Concept: 'Business is a lot more than what meets the eye' is the core idea that has been depicted in this series of press ads for The Economic Times. The visuals with double innuendos along with the tagline "Makes You Think" talk about how the newspaper helps you see varied perspectives so that you gain a better understanding of business and exhibit a better conviction.
