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Little Yum Yum Brand Identity




LITTLE YUM YUM
Brand Identity

Little Yum Yum is a nyonya restaurant originates from the Yum Yum restaurant at Ipoh, Malaysia. It wants to remain the original visual element from Yum Yum restaurant in the branding identity yet to revamp the overall visual in a modern and young approach. 







Built into the logotype is a hidden symbol of the word 人(ren) which means human in mandarin, an apt symbol for what Little Yum Yum believes in a shared meal binds people together under the same roof. Somehow it reflect the iconic shapes of Yum Yum restaurant, the roof.


Little Yum Yum Brand Identity
Published:

Little Yum Yum Brand Identity

Little Yum Yum is a nyonya restaurant originates from the Yum Yum restaurant at Ipoh, Malaysia. It wants to remain the original visual element fr Read More

Published: