The client wanted a redesign from the previous logo that was made. They had the condition that it must look sharper with a racing look. So I went and redesigned the logo completely, except for the "Ti" icon, which was loved by the client.
I used a Planet Kosmos font, but customized the look of the first T by adding a shaped rectangle with sharp pointed edges. I also added the "inc" to the bottom in smaller letters to emphasize the main name of the company "THROTTLE".
The "Ti" was also rotated to fit with the angle of the lettering. This gave the logo a look of sharpness and a feel of speed, which is what the client wanted. The final design of the logo can be seen below:
Throttle Inc. final chosen design
Many iterations were done of the logo, including different geometric shapes and patterns. Different colour choices were also recommended for the "Ti" logo. The horizontal part of the first T proved to be difficult when deciding which logo to finalize. A full iteration of the designs can be seen below. The second logo is the one that was ultimately chosen:
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