This was my responce to a brief set by YCN to advertise Bacardi. The aim was to make it more appealing to men.
In order to attract young males to order Bacardi drinks and cocktails in the bar and club environment I created a set of four posters which play on the truths of manly drinking. Our four truths act as a set of rules when ordering a drink or cocktail which you must abide to if you are wanting to seem manly. At Bacardi we only serve drinks in the manly ways shown. For example: limes not cherries, tumblers not martini glasses and cubed ice not crushed. Real men drink Bacardi.
