The Bauhaus was founded in 1919 in Weimar, Germany by architect Walter Gropius. Literally translated as “building house,” the Bauhaus style was born out of the challenge of designing basic necessities like buildings, tables, and chairs, with the core idea that form follows function.
In 1925 the school moved to the industrial city of Dessau, where its ideal of creating a new unity of crafts, art, and technology flourished. Many now-iconic designers called the Bauhaus home, and their legacy of industrial design and functional yet striking typography lives on today.
Typography from Bauhaus Dessau is instantly recognizable. Simple geometric forms, unadorned with serifs. Vibrant, expressive colors. Balanced layouts that convey a clear and direct message. Some of the world’s most celebrated ad layouts, political posters, album covers, and logo designs owe their power to lettering designs created at Bauhaus Dessau.
In this project you will be working with a partner to use the newly released Bauhaus Dessau fonts to build the elements of a brand identity: Logo, poster, business card, and Behance project.
When creating our business card, we wanted to keep it simple, we decided that a single check would be perfect for the front of the card.
On the back of our card we included information as well as our new nike logo.
We used the Joschimi font throughout this project. We used the poster to exemplify details about this font and how it was created.
This is the final logo we created. This logo is pretty simple, but also includes the Bauhaus colors and structures.
