klient: INGKA Centres agencja: AGENCJA WARSZAWA
The "LIGHT SENSITIVE" campaign was about a direct material help for centers dealing with education and care for blind and visually impaired children.
On december 2017 at the SKENDE Shopping atrium, next to the IKEA Lublin store, there was the Christmas Light Zone, where visitors could sign wishes for blind children using a special Braille machine. The signatures created unique wish books that were sent to the Association of Parents and Friends of Blind and Visually Impaired Children.
The campaign won the Golden Arrow prize for best CSR and PRCH Retail Award for CSR action and strategy for the Shopping center.
The campaign won the Golden Arrow prize for best CSR and PRCH Retail Award for CSR action and strategy for the Shopping center.
