Who’s talking ?
Societe Genrale, a French multinational banking.
Societe Genrale, a French multinational banking.
What’s the brief ?
Explaining to young people starting their own life that the bank can be helpful for them.
Explaining to young people starting their own life that the bank can be helpful for them.
The idea
Create the first augmented reality treasure hunt to win a furnished apartment for one year.
Create the first augmented reality treasure hunt to win a furnished apartment for one year.
With daily clues and a mobile app, the players had to find 20 keys hidden on internet but also in the streets.
For the fastest players, the twentieth keys opened the door to a furnished apartments located in 7 cities in France.
Results
More than 100 000 keys hunters.
The teaser reached 400 000 views for the game launch.
More than 100 000 keys hunters.
The teaser reached 400 000 views for the game launch.
Awards
Trophée de l’innovation 2012 - 1 GOLD
Trophée de l’innovation 2012 - 1 GOLD
