Branding and design for official Yamaha Racing Motorcross teams

Being part of the communications agency Sol & Matheson I've been commissioned by Yamaha Racing to provide a new and consistent branding experience for all motorcross teams. This massive project, with a great amount of stakeholders only took a few months to complete. With the responsibility for Art Direction, Graphic Design and DTP we created and realized a full blown Racing Blue world.

In racing branding is everything. One has to take all the stakes into account of all parties involved. Aligning team owners, the manufacturer, sponsors and the riders to present a consistent brand image to a global community of fans is a challenge. The result is impressive. From eye-catching trucks and transporters, to fully decorated pitboxes is just a part of the complete scope. For each team we customized a broad range of apparel, giving both team and sponsors the proper visibility. Furthermore we created merchandise, hospitality materials and much more!

Enjoy the slideshow ;)

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