The star product of this brand is the Fit Band. This wrist band system is to aid beginners, elderly and disabled people in having a more enjoyable and safe gym experience provided by their peers. This system works by encouraging fellow fitness enthusiasts to come together, in order to create a safe and welcoming community within fitness locations.
These wrist bands are colour coordinated to match the level of experience of the consumer.
Blue represents a safety related status. Meaning the consumer
might have previously be injured and are now rejoining gym after their recovery.
Green represents individuals who are extremely experienced and pride
themselves in their knowledge and practice regarding a healthy lifestyle.
Yellow represents being confident in your fitness knowledge and generally relates to individuals who are dedicated to their fitness journey and remain very health conscious.
Orange represents being slightly more confident in your workouts.
Red represents being new to gym and insisting that any Fit Community
members help you. This band offers the most interaction with other members.
The second product under the label is the Fit Community t-shirts. They are available in black and white. The branding on both shirts is velvet, whilst the shirts are cotton.
The third and final product a part of the Fit Community range is the the gym bag. This bag is medium sized, perfect for people that take minimal equipment to gym such as a gym towel, drink bottle, keys and phone. The large branding on the front is the same velvet material as the shirts whilst the small branding on the back is make from plastic sticker material. The bag itself is canvas.
These are some of the product shots I took for the brand.
Above are a few of the brand shots taken to represent the brand.
