Pustaka Peranakan Tionghoa Museum is a non-profit museum founded in 2011 with the aim of introducing Chinese figures who had done significant deeds for the country, as this is a part of Indonesia’s identity. The rebranding of Pustaka Peranakan Tionghoa Museum was based on one big idea, 'buried proof of the lost history'. From this big idea came three keywords to be implemented in the brand visually and strategically. These keywords are overlay, oriental, and precious. The implementations are spread through each and every touchpoint.