A travelling experiential display unit containing product for sampling along with digital signage to create brand awareness, launch new sub-brands and products, promote loyalty, tie back to social media and web properties and cause buzz. The units also exist in more perminent P.O.D. units that can be found across convenience stores, grocery stores and alcohol retail establishments acrosss Canada. It is vital that the content be effective for the different spaces. Extensive content & creative strategy was conducted to effectivelly reach various different target demographics based on region, dwell time, location and more. The P.O.D.s have been a successful deployment for over 4 years now.
