Brand Identity Design for
K S H A M M I N G A Y U R V E D I C T H E R A P I S T
- Tel Aviv, Israel -
Kshamming was a new brand in need of a beautiful yet practical branding that could reflect the world and values that made up the brand while staying away from stereotypical elements usually used in products related to ayurveda. The main goal was to create a brand identity which could inspire joy and encourage its customers to seek health from within. Inspired on the soothing textures and colors found at the beach, we came up with a visual concept that could position Kshamming as your partner in health, a trustful companion in your journey to seek the balance between mind, body, and soul.
This brand identity was done in collaboration with Karina Chocron, from digital design studio Vertical Loop, who perfomed a strategy session de define the brand's atrributes, goals, and messaging prior to the design phase.
M O O D B O A R D S P R I O R T O D E S I G N P H A S E
JOY Moodboard
ALIGNMENT Moodboard
EARTH Moodboard (Selected Concept)
T H E L O G O
B R A N D E L E M E N T S
C O L O R P A L E T T E
B R A N D A P P L I C A T I O N S
Herb Instruction Note
Collage Elements
L E I R Y S E R Ó N
2019
