Brand Identity Design for
A R C T I C D I G I T A L N O M A D S
- Iceland -
Arctic Digital Nomads is a network of co-working spaces in Greenland, Iceland, Faroe Island, and Norway with a mission to connect digital nomads to the coastal communities in the Arctic. While thinking about their branding and identity, its founders were met with the challenge of creating a brand identity that uniquely represented the distinct qualities and values of the region.
After a strategy session to discover and define the brand's attributes, the challenge was to create an identity that could reflect ADN's newly defined values: exploration, primal freedom, realness, and raw nature.
B R A N D A T T R I B U T E S
Arctic Digital Nomads meeting in Þingeyri, Iceland. Photo by Haukur Sigurðsson
T H E L O G O M A R K
T H E L O G O T Y P E
B R A N D E L E M E N T S
B R A N D A P P L I C A T I O N S
L E I R Y S E R Ó N
2019
